Helpful Articles

Internet Marketing to The Four Personality Types

The four personality types are as follows:

Dominant Director
Interacting Socializer
Steady Relater
Cautious Thinker

You might find yourself identifying with one or more of these personalities; the truth is you maintain all within yourself. When you find yourself in a situation, which requires you to behave or react a certain way, you present the personality best for the situation.

Example: If your employer requires you to carry out a task, you might take on #3 or #4. But, when your friend decides to change plans on you after being prepared to go, you might take on #1 or #2 depending how bad you want to keep the plans.

When marketing yourself, product line, Internet marketing, or Social Media Marketing, which are the same, you come in contact with many variables. Some variables you have control over, while others can be manipulated. This list of selling tips falls into the category of manipulation. Have fun with the information by trying it out on friends first, then after some practice, try it on a client you know best, then notice where you get snagged. Practice in the snagged area so you don’t get snagged again.

DOMINANT DIRECTOR

Who they are                                                                    How to sell them
Directing                                                                            Keep them in charge
Influential                                                                           Use time efficiently
Enterprising                                                                        Be quick on your delivery
Competitive                                                                       Place them on a pedestal


INTERACTING SOCIALIZER

Motivating                                                                            Be empathetic to their issues
Enthusiastic                                                                           Relate with your personal issues
Chatty                                                                                  Present testimonials
Charismatic                                                                          Offer interaction with references


STEADY RELATER

Stable                                                                                    Take it slow
Tolerant                                                                                  Discuss things other then business
Accommodating                                                                     Be detailed, thorough, and exact
Laid-back                                                                              Offer options


CAUTIOUS THINKER

Cautious                                                                                 Understand decisions are at their pace
Extremely analytical                                                                Give reassurance that you understand
Particular                                                                                Send information and data beforehand
Inquisitive                                                                               Allow for several meetings


This information offers greater success to closing your sale, and will save you time and energy with prospective clients. The end result is a better relationship and loyalty based on a mutual understand of your clients' needs and your goals.